Democratic Party Finance and Subscriber Project
David Roberts, with Sooner Strategies, used innovative and transformative to revitalize a near-dormant fundraising system and a neglected digital program into a cutting-edge and robust digital program. Begininng the project with under 14,000 email subscribers, Roberts knew that the Democratic Party was in trouble. He quickly and creatively approached the situation that yielded a end-result staggering 900% increase in email subscribers, boosting the final number of the list to over144,000.
The impact of Roberts' efforts extends beyond mere numbers. He adeptly converted this expanded digital reach into a robust fundraising mechanism, significantly outperforming the party's existing financial resources. Under his leadership, digital fundraising became the Oklahoma Democratic Party's most substantial and consistent financial source, surpassing other fundraising methods by an impressive 35%.